Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from modgents.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- TikTok: https://www.tiktok.com/privacy/ads-and-your-data/en
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors
Our Services are intended solely for customers who can form legally binding contracts under applicable law and are of legal age of majority in their place of residence. By using the Services, you represent and warrant that you can form a legally binding contract under applicable law and are of legal age of majority where you reside, and that you agree to abide by all of the terms and conditions of this Policy. If you are under 13, please do not send any Personal Data about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected Personal Data from a child under age 13, we will delete that information as quickly as possible. If you are a parent or guardian of a child under 13 years of age and you believe your child has provided us with Personal Data, please contact us at hello@modgents.com
California Consumer Privacy Act (CCPA) Privacy Notice
Overview
This California Consumer Privacy Act (CCPA) Privacy Notice applies solely to individuals who reside in the State of California ("consumers" or "you"). This notice explains your rights under the CCPA and how Modern Gents ("we," "us," or "our") collects, uses, and protects your personal information.
Information We Collect
We collect information that identifies, relates to, or could reasonably be linked with you ("personal information"). In the past 12 months, we may have collected the following categories of personal information:
Commercial Information: Records of products purchased, obtained, or considered.
Internet or Network Activity: Browsing history, search history, interactions with our website.
Geolocation Data: Location-based data.
Payment Information: Payment card details, billing address, and related payment data.
Inferences: Insights drawn from your personal information to create a profile reflecting your preferences.
We do not sell personal information to third parties.
Sources of Personal Information
We collect personal information directly from you when you:
- Create an account on our website.
- Subscribe to our newsletters or promotional offers.
- Interact with our website (such as browsing or adding items to your cart).
- We may also collect personal information automatically through the use of cookies and similar technologies.
Use of Personal Information
We use the information we collect for the following business purposes:
- To personalize your experience on our website.
- To provide customer service and respond to inquiries.
- To send promotional materials (if you opt in).
- To detect security incidents and protect against malicious activities.
- To comply with legal obligations.
Sharing Personal Information
We may share personal information with:
Service Providers: Companies that help us run our business, including payment processors, shipping providers, and IT support.
Third Parties for Business Transactions: In the event of a merger, acquisition, or other corporate restructuring
Sharing Personal Information with Advertisers
We may share personal information with third-party advertisers and advertising networks for the purpose of delivering targeted advertisements to you based on your browsing behavior and preferences. This information may include:
Internet or other electronic network activity, including interactions with our website and advertisements.
- Advertisers may use cookies or similar technologies to collect information about your interaction with our website and other websites in order to deliver relevant ads based on your interests. You have the right to opt-out of the sharing of personal information for targeted advertising purposes by opting out below or by adjusting your cookie preferences in your browser.
Your Rights Under the CCPA
As a California resident, you have the following rights regarding your personal information:
Right to Know: You have the right to request what personal information we collect, use, disclose, or sell (if applicable) over the past 12 months.
Right to Delete: You can request that we delete personal information we have collected from you, subject to certain exceptions.Right to Opt-Out of Sale: If we sell personal information, you have the right to opt-out. If you would like to opt-out, click here.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, such as denying you services or charging different prices.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@modgents.com